Rescued, not wasted
A marketplace for surplus and rescued flowers. Florists, farms, growers and event teams list what they cannot sell in time, and you collect it locally for a fraction of the price.
The problem
A florist over-orders, because running short on a Friday costs far more than throwing a bucket away on Monday. A farm grows more than the grade sheet takes. A wedding ends on Saturday night with three hundred stems still on the tables and nobody whose job it is to move them.
These flowers are days from their best. They were grown, cut, shipped and paid for. The only thing wrong with them is that nobody nearby knows they exist, and finding out has always cost more effort than the bin.
It is a loop, not a clearance sale. Sellers recover money on stock they had already written off. Buyers get flowers they could not otherwise justify. And the blooms get the days they had left.
How the loop closes
Every stage is built around one rule. Nobody is out of pocket while the flowers are still moving between them.
A seller photographs what is left, sets a price and a pickup window, and it is live in minutes.
Set your ZIP and a radius. Browse fresh stems, made bouquets, event leftovers, bulk boxes and supplies.
Payment is held in escrow. Nothing reaches the seller yet, and the listing is held for you.
Pick up from the florist, farm or venue and confirm with a pickup code. No delivery fleet, no extra miles.
Escrow releases on confirmed pickup. Stock that was written off becomes revenue instead of waste.
The product
FloraLoop is in private beta today, with real listings from real sellers. It runs in any browser and installs to a phone home screen, with native apps to follow.
Swipe to look around the app
Everything is sorted by how far it sits from your ZIP, because every order ends in a local pickup.
Your money is held until the flowers are in your hands and you confirm the code with the seller.
An assistant built into the app for finding the right stems, reading a listing properly, or sorting out an order.
Fresh, Bouquets, Event, Bulk and Supplies, so a florist restocking and someone buying a table piece each find their aisle.
Florists, growers, wholesalers, venues, planners and societies in each city, published as a guide rather than an endorsement.
A photo library that belongs to the seller rather than the listing, so the same stock can be relisted without starting again.
Who sells on FloraLoop
Listing is free. Sellers set their own prices and pickup windows, and are paid out on confirmed collection.
Turn the Monday bucket into revenue instead of a write-off, and meet customers who come back at full price.
Move the stems the grade sheet rejects, and the gluts a good week produces, without a wholesale conversation.
List Saturday night arrangements on Saturday night, with a Sunday morning pickup window.
Clear short-dated stock locally, rather than discounting it into a trade that is already long.
Standing displays get changed on a schedule. The flowers they replace are rarely finished.
Sell what the day orders did not use, while it is still worth wearing.
Where FloraLoop started. A dense floral trade, a wedding calendar that never really stops, and a city that already understands why letting good things go to waste is a poor idea.
Flowers grown on the island, and a lei tradition where freshness is the entire point. Anthurium, orchid, plumeria, protea and ginger, from growers who mostly do not publish online at all.
The date
FloraLoop opens to buyers and sellers in San Francisco and Oahu. The product is built. What remains is filling both cities with the people who make the loop worth running.
Real listings, real pickups, invited sellers in both cities.
Florists, farms and growers signing up ahead of opening day.
Browse, reserve and collect in San Francisco and Oahu.
Get in touch
If you sell flowers, we would like to talk before October, so your stock is there on opening day. If you buy them, we will tell you the moment your city goes live.
